ICUF Brand Guidelines
Consistent use of the Iowa Credit Union Foundation (ICUF) brand helps strengthen recognition and trust in our mission to champion financial well-being for all. These brand standards serve as a guide to help credit unions, partners and media accurately represent ICUF in communications and materials.
Our visual identity reflects the values of the credit union movement — collaboration, integrity, and community impact. Following these guidelines ensures our story is told clearly and consistently across all platforms.
If you have questions about proper logo use or co-branding opportunities, please email ICUF.
Logos
Primary Logo: Full color logo, black lettering, name spelled out. Ensure logo is sized for words to be easily legible. Do not utilize the ICUF logo over a cluttered background and ensure there is clear contrast.
Alternative Logos: White versions of the primary logo are available to be used over fully saturated background colors.
Download:
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Primary Colors
ICUF Blue
C: 60 M: 0 Y: 30 K: 15
R: 157 G: 172 B: 156
#4eaca7
563C
Lime
C: 30 M: 0 Y: 69 K: 0
R: 186 G: 217 B: 118
#bad976
360C
Mint
C: 40 M: 0 Y: 50 K: 0
R: 157 G: 210 B: 156
#9dd29c
366C
Light Blue
C: 24 M: 2 Y: 9 K: 0
R: 191 G: 224 B: 228
#bfe0e4
Dark Blue
C: 100 M: 26 Y: 37 K: 25
R: 0 G: 110 B: 124
#006e7c
About ICUF
Founded in 1995, the Iowa Credit Union Foundation (ICUF) is the philanthropic arm of the Iowa credit union movement and the Iowa Credit Union League (ICUL).
Mission: Guided by the credit union philosophy of people helping people, the Iowa Credit Union Foundation works to champion financial well-being for all.
Vision. To be a hub for credit union philanthropy.