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Change a Child's Life - Credit Unions For Kids New Campaign — 

The Credit Unions for Kids Change a Child’s Life coin collection campaign is fast approaching! This is the first of the three national initiatives Credit Unions for Kids is promoting for 2011, and we hope the simple, turnkey nature of the campaign and the ease of implementation for credit unions will make it very successful. Thanks to CO-OP Financial Services’ underwriting of the campaign, there is no cost for credit unions to participate.

Credit Unions can simply visit www.cu4kidschangedrive.org, place their order for coin collection boxes, and they will receive their canisters beginning February 17. Also available on the website are marketing materials credit unions can use to engage their employees and members in the campaign (posters, articles, press releases) to make the coin drive as successful as possible for the kids as well as for the credit unions. 

 In addition, here are some materials I hope you will find useful. Thank you, in advance, for your help.

Some other ideas to promote Change a Child’s Life include:

  • Add the campaign dates (March 1 – April 30) to your League’s calendar
  • Order a canister for your league – show it off to credit unions when they visit, and take their loose change off their hands!
  • Encourage credit unions and/or chapters to challenge each other – and see whose branch can bring in the most change
  • Remind credit unions that change drives can make a big difference – one credit union raised over $50,000 for Children’s Miracle Network Hospitals from a six week coin drive last year!

I’ll also be tweeting - via @cu4kids - as we receive orders throughout each day. If there is anything else I can do to assist your efforts, please feel free to contact me.

Finally – if you need some extra motivation – grab a tissue, watch this video, and remember all the children you help when you support our Credit Unions for Kids efforts.

Questions? Contact Felicity Guerin, Credit Unions for Kids Liaison, at 800.356.9655 x6728 or fguerin@cuna.com.

Iowa Credit Union Foundation | 7745 Office Plaza Drive N Suite 170 | West Des Moines, Iowa 50266 | P 800.860.6180 | info@iowacreditunionfoundation.org